BRX Pro Tip: Pre-Launching Your Business
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this afternoon. Lee, when you find yourself, you’re already employed, but you have aspirations toward building out a business. And often the thinking is, “Man, when I’m on the other side of this and I exit here, I am going to go into this business or that business.” Your counsel is to, you know, begin planning your business launch while you’re still working. Yeah?
Lee Kantor: [00:00:32] Yeah. I think it’s really important, especially if you have a dream of being self-employed or being an entrepreneur down the road, start now. Start kind of flushing out what that business would look like, what that launch would look like. Just start kind of creating the foundation for that, and you will see that when the time comes to take that leap, you are ready and you’re going to have a running start.
Lee Kantor: [00:00:56] The worst time to launch a new business is the day after you’ve been fired. If you’ve just been fired yesterday and you’re like, “Okay. Well, now, it’s go time. Now, I’ve got to figure stuff out.” You’re going to make decisions that may not serve you in the long term. But if you had been planning this for days, weeks, months ahead of time, at least you have kind of thought through and vetted some of the things and tested even some of the things before the launch. And you’re not kind of figuring things out as you go.
Lee Kantor: [00:01:25] There’s a lot of uncertainty in any type of business, but the more time you have the plan, that’s a luxury. So, if you have a job right now that’s paying, you go and start building that foundation, start testing things, start kind of building out the plan so that it’s there when you need it. And you’re going to be able to launch a lot more effectively and a lot more dynamically than if it’s just an urgent thing that, “Hey, I need money to come in tomorrow, so how am I going to figure this out?”
Lee Kantor: [00:01:53] You might make decisions that aren’t going to really serve you in the long run. So, it’s a lot better to get this running start rather than have to do this whole setup and launch while you’re in this emotional, chaotic state.
