BRX Pro Tip: Robert Cialdini ‘s 6 Principles of Persuasion
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, our methodology here at the Business RadioX network, tried, proven, we’ve been at it a long time, it’s very well baked, it works, it always works, it never doesn’t work, but there’s a great deal more science associated with our approach to helping people in making money. Speak to that a little bit.
Lee Kantor: Sure. A lot of what we’re doing is built upon Robert Cialdini’s Six Principles of Persuasion or his book. I think the first book was called Influence: The Psychology of Persuasion. So, he has done a lot of research. He’s a social psychologist out of Arizona State University. I was reading his stuff in the ’80s when I was in college, and I really took a lot of it to heart. And so, his six overarching principles of persuasion are these. And like you said, we built them into the Business RadioX methodology by design, and that’s what’s enabled us to stick around for as many years as we have and to provide as much value to our clients as we have.
But these principles are – Number one, scarcity: number two, authority: number three, social proof; number four, liking; number five, reciprocation; number six, commitment and consistency. And then, recently he’s added a seventh principle called unity. And he added that because he said that people are inclined to say yes to someone who they consider one of them. And we hit on all six. And now, we hit on all seven of these, kind of, principles. And we have done that on purpose. It is not an accident we’ve gone down this. And when I started this, I went through this list one at a time and seeing if we can check all of these boxes. And that’s what we’ve done. And we’ve just honed this over the years. So, if you want to learn about how we leverage these principles to grow our brand, and how we can help you grow your brand and attract clients coming to you, excited to have conversations with you, connect with us.
