BRX Pro Tip: Create Your Own Pro Tip Series
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, this ought to be a fun topic. Let’s talk about pro tips.
Lee Kantor: Yeah, I think it’s important for anybody that’s in professional services, anybody that aspires to be a thought leader to create some sort of a pro tip series like this one here. And we’re happy to share how we do what we do and the why behind it. But I think it’s important to create some sort of a series of short, actionable tips. This kind of nuggets are great for social media, they’re easy to share on LinkedIn, they boost engagement and visibility. If you do this right, over time… I mean, we’ve done a thousand plus of tips of these over the years. We release them every weekday. But it can be curated. You can create playlists around it. Spotify is great for pulling playlists. You can create playlists around a variety of curated topics to, then, take these existing tips and then turn them into other types of tips.
But in order to do it right, I think it’s important to plan some sort of a content calendar with themes for each week or month. The way we do it is we record ten at a time, a couple times a month, and we release that content every workday. We try to keep the content two minutes-ish. We found that that kind of is the best for optimized for maximum engagement. And we try to include clear calls to action in a lot of these pieces of content that helps drive engagement and traffic back to our website and to us.
So, think about it. Is a pro tip series good for your business? Do you have enough thought leadership? And do you have enough content that you can share or willing to share? We find that it’s important to give away all the secrets. We don’t really hold back everything that we share, or stuff that we’re doing, or stuff we’ve learned firsthand, or stuff we’ve read about from other thought leaders.
And it’s important to be doing this with an end in mind. And the end in mind for us is we want to be considered thought leaders, and we want to help other professional services people, prospect properly grow their business and hopefully leverage the Business RadioX platform to help them grow their business. So, if you’re interested in learning more about pro tips, how we do it, and get really into how it might be able to help you, give us a call.
