BRX Pro Tip: Other People’s Problems are Your Opportunity
Stone Payton: [00:00:00] And, we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I don’t know, I think this may be the master key to the whole thing. If we can just recognize and remain aware that other people’s problems, they’re our opportunity.
Lee Kantor: [00:00:20] Yeah. The reframing of problems and frustrations is critical for any entrepreneur, because the more you hear about people struggling or frustrated about certain things, your brain should be kind of firing and saying, “Okay, if they’re really struggling in this area, is this something that’s just them, or is this something that other people are struggling with? And is there a way that I can kind of tweak my service and my offering in order to help them solve this problem?”
Lee Kantor: [00:00:46] I mean, your job as an entrepreneur is to solve other people’s problems. Their problems are your opportunity. Their moments of struggle are your opportunity. When your prospect expresses frustration and is struggling with something, this is an opportunity for you to sell somebody something.
Lee Kantor: [00:01:04] So, helping other people get over these hurdles and overcome these struggles is exactly how service providers make sales. So, pay attention to your client’s and prospect’s problem, then try to help them solve them. That is just kind of the basics of being an entrepreneur, especially in professional services. That’s your job is have your ears open and listening for other people’s frustrations and struggles so you can help them solve those problems. You’re a problem solver. You’re not a salesperson. You’re a problem solver. And if you can solve their problem, the sales are going to come.
