BRX Pro Tip: How to Build More Productive Business Relationships
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s explore a couple of ideas around building more productive business relationships.
Lee Kantor: Yeah, this is an area I think that young people especially or people new to business I think fall short in. When you’re trying to build more productive business relationships, I think it’s so important to be focusing primarily on building value to ensure that you’re the right fit, asking more questions, doing things like that, rather than just trying to sell or closing a sale.
Lee Kantor: Because I think that when you focus too hard on selling whatever you have rather than learning more about the other person and learning about what their needs are, what their desires and outcomes are, kind of get into that icky salesperson mode that no one really wants to be in, and that kind of drives people away from even being in business a lot of the times.
Lee Kantor: So I think if you focus on genuinely trying to connect with someone and serve someone, this is going to create a more authentic and empathetic approach that helps you build that true, authentic relationship. And then you can do that without having that anxiety or those fears of being perceived as that pushy, aggressive salesperson.
Lee Kantor: So focus more on listening and understanding the needs of your prospect rather than on selling.
