BRX Pro Tip: How to Promote Your Content
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s explore for a moment how to promote your content.
Lee Kantor: Yeah. A lot of folks buy into the thinking that content is king, and because of that, everybody is spending a lot of time creating content. But it’s also important to promote all of the content you created. So, it’s really a good idea to invest some resources and time in what are you going to do with all that content you’re creating.
Lee Kantor: Most people probably don’t promote or don’t spend as much time and energy in promoting their content as they do in creating it. So here are some not-so-obvious ways to promote the content you’ve already created. One thing you can do is have someone go through your content and curate your posts. Create a new post that puts a bunch of your previous posts into a list targeted around one topic.
Lee Kantor: For example, for these pro tips that we’re doing, we could create a mega post around just building relationships with the people that are most important to you. We can go through the, you know, probably thousand Business RadioX Pro Tips that we’ve recorded and find ten tips around building relationships. Then, we can share that list on our website and on other business-to-business blogs that are out there as a guest post. So then we can take the content we’ve already created and then kind of shake it up and put it in different little piles, create new posts with that content and then share that with other complementary platforms out there that might need content from other people. And that helps us get the word out about what we’re doing. It helps promote all of the content that we’ve already created and it helps us make a new friend in the marketplace that might be a good partner down the road.
Lee Kantor: So, I highly recommend investing some time and resources in promoting all of that content you have spent so much time creating.
