BRX Pro Tip: 4 Ways to Promote Yourself Without Being Salesy
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s chat a little bit about promotion.
Lee Kantor: Yes, it’s important to promote yourself if you’re in sales in any way, shape or form and it’s so, and something to realize if you’re especially an entrepreneur, you’re in sales. Everybody is in sales. So it’s important to stay in front of the people that are important to you and you want to do that, most people want to do that in a way that doesn’t seem kind of salesy. And a lot of people are kind of – that’s one of their fears, is they don’t want to be that icky sales person. So here are some easy ways to promote yourself every day without seeming salesy.
Lee Kantor: Number one, share ideas. You know, don’t brag about yourself necessarily, but just focus in on promoting valuable ideas or insights rather than bragging about, you know, something you’ve done.
Lee Kantor: Number two is promote other people. Highlight the achievements of your, you know, associates or your clients. You know, brag, brag on them.
Lee Kantor: Number three, network authentically. Attend networking events or community gatherings and focus on building genuine relationships rather than just selling your own services. Ask questions about other people’s work. Share insights that may help them without directly selling your services.
Lee Kantor: And number four, follow up with gratitude. After you’ve met someone new or connected with a potential client, send a message expressing appreciation for that conversation and focusing on – by focusing in on providing value, sharing knowledge, building relationships rather than overtly selling yourself, you’re going to be able to effectively promote yourself every day without coming across as being salesy.
