BRX Pro Tip: Develop a Q1 Focused Email Campaign
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. You know, contrary to what I, at some point, really was beginning to feel, email and the power of email marketing done right is not going anywhere, at least, for a while. What are your current thoughts on leveraging email to grow your business?
Lee Kantor: I think it’s so important to productize things, and I think that email marketing is a great way to share what you’re learning with your people. I think a place to start is some sort of a first quarter focus or this quarter’s focus and then develop an email campaign that includes weekly tips, motivation, accountability, support. Plan out this kind of 12-week email series. I would theme it depending on what’s important to you or what your superpower is. Include actionable tips, include success stories, include motivation in every single email. And then, offer some sort of service program or resource to people who are subscribed to this list. I think email marketing is still useful, and it’s something that every professional service provider should be doing.
