BRX Pro Tip: Quick Follow Up is Key
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we do so many of these tips, and I have so much to learn from them because I fall short on a lot of them. Here’s one of them, and it really is so important – quick follow up is absolutely key, isn’t it?
Lee Kantor: [00:00:17] Yeah, I think in today’s short-attention span world that we live in, this is important, and especially with so much information at the hands of your potential customer. They might be checking out several options. And sometimes, it’s the first one who responds back wins. I mean, it’s simple as that. I’ve talked to lots and lots of people. If they do even a job inquiry and they got a stack of resumes, they may not go through a hundred resumes. They might stop at the first one. Once they got the right fit in their mind, then they’re not checking for the best one, they’re checking for the one that’s in front of them right this second.
Lee Kantor: [00:00:54] So, it’s important to follow up as quickly as possible. If somebody requests some information, send it to them really fast. If they want a phone call, schedule the phone call as fast as you can. Do not just kind of push things out to, “Oh, it’s Thursday. So, I’ll do it on Monday.” And then, all of a sudden, weeks are going by, and then that person’s moved on. Either they forgot about why they even called you or they found another person that can solve their problem for them or they can solve their problem.
Lee Kantor: [00:01:24] So, if you want to get into the mix, you’re going to have to follow up quickly, and you’re going to have to kind of get on top of that as quickly as you can. And especially if you recommended that somebody should contact you, then follow up. Make sure that you kind of tied that knot there and close the loop. Faster is always better, that’s one of your core values.
Stone Payton: [00:01:24] It most certainly is. Faster is better.
