BRX Pro Tip: Quick Wins are Important
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a lot of key things that will help in the Business RadioX business of helping people leverage the platform to serve their market and make more money, but one of them, quick wins really are important, aren’t they?
Lee Kantor: [00:00:19] Right. The sooner you can get a win for your client, the better it will be in cementing that this is a good decision they made, and it gets rid of that bias dissidents that some people have. So, for our sponsors out there, a great way to help a sponsor, get a quick win is help them get a guest that they thought was unattainable, and invite them on a show, and they’ll say, “Wow, I can get that person on the show,” or get a leader of a prestigious association on a show. And it might be that you’re able to get a lot of engagement from their show on Facebook or LinkedIn or have somebody congratulate them on having a show on LinkedIn. Any of those things, they may seem a little, but what it does is it reinforces that your client made the right decision.
Lee Kantor: [00:01:05] And for studio partners out there, a quick win for those folks might be if they’re thinking about opening a Business RadioX, when they see that coworking spaces, or incubators, or places like that say, “Hey, you can come in and work off at our place for free or at a low charge,” that’s the stuff that they go, “Hey, this is something that might work at my market,” or if the president of the Chamber of Commerce says to them, “Yeah, we’d love to partner with you, and you can interview our members.” Things like that go a long way in helping a person believe that the platform does deliver what we promise it does.
