BRX Pro Tip: 3 Reasons People Quit Podcasting
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you know, I’ve been researching a lot about this phenomenon that they call pod fade. People who start a podcast and then quit. Why do you suppose they do?
Lee Kantor: [00:00:20] Yeah. Podcasting is so popular and so many people have had a podcast. It’s just the stats are just staggering in terms of how many people quit. And people quit for a variety of reasons, obviously. But I think the top three reasons people quit podcasting are, number one, it just takes up too much time. To do podcasting right, it takes up a lot of time. You can’t just really just show up and do a podcast, press record, and have something of quality that anybody is going to care about.
Lee Kantor: [00:00:51] And people don’t understand how much time is involved when it comes to putting together a good podcast. And if you don’t have great systems and processes in place, it’s even harder because you’re just doing this for the first time and you’re making a lot of mistakes. You’re on this learning curve and it’s just not fun. And the fun part of podcasting is the interviewing part, and that is just a really small part of this without really great processes.
Lee Kantor: [00:01:17] So, I think the amount of time it takes up is surprising and that they’re not ready for that, so that’s a reason they quit.
Lee Kantor: [00:01:25] Another reason they quit is they’re not making any money. And people think that if they do a podcast, that people are going to love it, and they’re going to get rich doing it, and they won’t have to do it very long in order for them to get a big check. And that’s just not the case. Most people do podcasting, I think, to be famous and expect that if they do it, they’re going to become the next Joe Rogan or Tim Ferriss, and they’re going to get sponsors that are going to just want to do business with them and throw money at them.
Lee Kantor: [00:01:52] And that’s just not realistically how most people make money in podcasting. And it’s just not the best way to monetize for business people. So, not making money is definitely a reason why people quit podcasting.
Lee Kantor: [00:02:05] And then, ultimately, when they’re not making money and it’s taking up too much of the time, what’s happening is, number three, they’re getting burned out. They’re spending all this time. They’re investing all this effort. They’re not getting any results that are measurable that are saying why should I keep doing this. The fun of doing it is the only thing that’s keeping them going.
Lee Kantor: [00:02:25] And, you know, most people have other ways to have fun than doing podcasting. So then, ultimately, they just do a few episodes, then they realize this is just another job they have to do. That they have to constantly feed the beast. And they don’t have a team or they don’t have systems at their disposal and then they get frustrated and overwhelmed and then they quit.
Lee Kantor: [00:02:45] And that’s why people partner with Business RadioX. I mean, at Business RadioX we help business people become successful podcasters because we have a solid monetization strategy. We have a team and resources at their disposal that help them execute a podcast at a high level that helps them focus primarily on the fun stuff, and then we take care of all the headaches. So, if you are a frustrated podcaster, definitely check out Business RadioX because we can help you create a podcast that is meaningful, that’s going to get the results that you want, and you just do the fun part.
