BRX Pro Tip: 2 Simple, but Not Easy Ways to Turn Clients Into Raving Fans
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what have you learned about converting clients into raving fans?
Lee Kantor: [00:00:12] I think it’s essential if you’re in professional services, especially in order to grow your business, you have to do a great job, you have to be the go-to resource for your clients, and you have to be referable. And that’s kind of the leap that kind of from good to great, I think, when it comes to professional services.
Lee Kantor: [00:00:32] So, number one, if you want to get your client to be a refer partner or a raving fan, I think you have to over promise and over deliver. You have to go above and beyond when it comes to delivering customer service and value to your clients. You can’t just be good enough. It has to be something exceptional. It has to be something memorable so that they will refer you.
Lee Kantor: [00:00:54] Second, you have to kind of go out of your way to create shareable experiences that make it easy for your client to refer you. You have to kind of coordinate these experiences so that they think about you at that time when they run into somebody that might benefit from your services. So, you want to create that authentic, mutually beneficial relationship with your client so it’s easy and organic for them to tell others how awesome you are.
Lee Kantor: [00:01:22] So, if you do those two things relentlessly, you’ll find that you’ll be able to grow your practice and you will get a lot more referrals.
