BRX Pro Tip: How to Re-Energize Your Show
Stone Payton: And we’re back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, in my experience, and I’m sure this is consistent with you as well, even a good show well executed, it can get a little bit stale over time, it seems like. What are some ways to kind of re-energize the show?
Lee Kantor: Here are some things to think about if you’re getting kind of in a rut, or you’re feeling like you’re on a hamster wheel when it comes time to do your show. Some things to think about. Number one, have a superfan listener host an episode. Just hand over the microphone to somebody that is, you know, regularly commenting on your show or is a big fan of the show. Let them host, let them do whatever they want to do with it. You know, they obviously like it, so let them play.
Lee Kantor: Another thing is to have your producer interview you. Your producer has sat on the other side of the mic for all of those episodes. Let them now interview you and ask the questions that they’re curious about.
Lee Kantor: Another thing to do is something we do quite a bit, is show up at a local business and broadcast from there. You know, it’s a fun thing to do. It puts your show in a different locale. It lets different people see what you do, and then it benefits the business that you’re at. And it also kind of gives new energy to your show.
Lee Kantor: Something I highly recommend most podcasters do is curate a best-of list for brand-new listeners. I think that’s super important to have a, you know, a handful of shows or a handful of episodes that your listeners can kind of listen to to get them hooked on the show.
Lee Kantor: Definitely, this is something we do regularly, broadcasts from local high-profile events. I mean, we broadcast from Chamber of Commerce events. We’ve broadcast from major economic development events. We’ve broadcast from major fintech events. Like, we’ve been on the stage in the middle of the football field broadcasting before. So when you can bring your show on the road, it definitely elevates the credibility of your show, and it brings a bunch of new listeners to you.
Lee Kantor: So if you’re looking for ways to re-energize your show, start with some of these.
