BRX Pro Tip: What is Your Client Reactivation Plan?
Stone Payton: Welcome to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s question, what is your client reactivation plan?
Lee Kantor: Yeah. I think it’s something that you should be investing some time and resources on in anybody’s business, some sort of client reactivation plan. It’s important to create some cadence, whether it’s email or another texting or whatever, however else you’re going to do it, but create some cadence to reactivate former clients and/or those unengaged members of your database. And especially we like to use email because email is pretty much free. All you have to do is come up with some sort of an email sequence that you can drip to these folks on a regular basis, maybe every 4 to 6 weeks, to see if any of them can be re-engaged with your brand.
Lee Kantor: At Business RadioX, this is pretty easy because in our toolkit we have the ability to invite people back on the show. So, any guest that’s been through our system, we can, in six months’ time, just invite them back on, to come back on to tell us what they got going on. But for people who don’t have a Business RadioX platform at their disposal and don’t want to do an email campaign, you can try doing some sort of a survey, reach out to get feedback.
Lee Kantor: There are lots, of kind, of elegant, non-salesy ways to reactivate somebody if you use a little creativity. But I would highly recommend some sort of regular rhythm where you are reaching out to people who have engaged with you in the past to re-engage in the future because a lot of times they might not have been ready to buy at the moment that you were ready to sell, but they probably thought fondly of you and would be open to learning more and to maybe possibly buy now, you know, a few months later.
