BRX Pro Tip: Are You Being Reactive or Proactive?
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a question I know I often have to try to ask myself, am I being reactive or proactive?
Lee Kantor: [00:00:14] Well, an easy way to tell if you’re being reactive or proactive is just kind of analyze each of your days. Like, how much of your day is spent reacting to events that are happening to you? Or are you kind of blocking time and taking time to take action proactively?
Lee Kantor: [00:00:30] Like, prospecting is an easy example of this. Prospecting doesn’t happen by itself. I guess, in our situation – and sometimes it is – because PR people are always sending us kind of guests for our show, so it’s easy to say, “Oh, I’m prospecting because these people are coming into my funnel and getting on my calendar.” But are they the right people? Are they turning into sales? Are they turning into prospects? Things like that.
Lee Kantor: [00:00:54] If you’re doing it with intentionality and you’re doing it kind of with the system, then you should be getting the right types of prospects. You should be asking people for sales. You should be interviewing people who are potentially new partners or new hires, people that are going to move the needle in your business. So, every day, you’ve got to make sure you’re spending some time proactively making something happen that’s going to move the needle in your business, because if you don’t, then the needle will not move in your business.
