BRX Pro Tip: Why Real Life is Better Than Online in Building Relationships
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we have the benefit of some pretty powerful entry into both worlds in real life and online in the work that we do. What’s your take on the value and the place for – in real life and online when it comes to building and sustaining relationships?
Lee Kantor: I think that the most powerful reason why building more relationships in real life face to face is better than building more online relationships is that because when people are sharing on social media online, they’re just sharing information. They’re showing you where they are or what they’re doing, and you get mostly dry, factual information.
Lee Kantor: But when that same person is talking to you in person about the exact same thing, you are learning more about how they feel. You can see their body language better when they say something. You can see if they’re smiling or frowning or leaning in when they’re sharing their story.
Lee Kantor: The investment in time for face-to-face interaction will accelerate and deepen your relationships dramatically. You’re going to better understand their feelings, hopes, and dreams rather than what they are superficially just trying to show the world.
Lee Kantor: So I am a big believer in the power of face-to-face relationships, and I think that you have to be investing some time in generating more face-to-face, real-life relationships with human beings in person, even though it’s harder to scale, even though it is more difficult to execute. But you’re going to get a better ROI on those relationships than you will with a bunch more online superficial relationships.
