BRX Pro Tip: Easy Way to Get Referrals
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, you know, I’m all about easy. What’s an easy way to get referrals?
Lee Kantor: [00:00:11] Well, I’ll tell you. One of the easiest things that we’ve ever discovered in doing Business RadioX is the system we have of getting referrals of good guests. And the thing that really unlocked this for us is we have a system when people sign up to be a guest. We have a scheduling form where people submit information like their name, their website, their LinkedIn profile, things like that, some questions they want us to ask during the interview.
Lee Kantor: [00:00:41] When we added a line at the bottom that said please nominate other guests for this show that you think would be good guests for this show, all of a sudden, we started getting bombarded with new guests with their names and emails, and they were being suggested by our guests who weren’t even part of a show yet. And now, probably 50% of our guests are nominating some other guests for the show, someone that we don’t have to go out and work real hard to schedule or to find. Our guests are finding them for us.
Lee Kantor: [00:01:17] So, I would try to think of ways that you can within your system that you can elegantly ask for referrals that just happened kind of on autopilot, like adding that one line to our scheduling system has enabled us to get 50% more guests with 100% less effort.
