BRX Pro Tip: Relationship Building Moments
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, relationship building moments.
Lee Kantor: [00:00:10] Yeah. This is something that’s key to our organization. This is key to what makes us different and how we address serving our clients. If you believe like I believe that people only do business that they know, like, and trust, you have to implement that as part of your way that you nurture a prospect into a client. And once you’ve identified what your ideal client persona looks like, you have to come up with an elegant way to communicate with them in order to build and nurture a relationship that can turn into a selling opportunity at some point.
Lee Kantor: [00:00:49] And at Business RadioX, we do this through four relationship building moments. That first relationship building moment is the invitation. We invite a stranger onto a show that we have reverse engineered to be about them. We are there to support and celebrate their work and we invite them on a show that allows that to occur.
Lee Kantor: [00:01:10] The second relationship building moment is a scheduled pre-interview call to see if they are a good fit for the show, to explain what’s going to happen on the show, to explain how they can get the most out of it, how they can position themselves, to make sure they’re the right fit for the show.
Lee Kantor: [00:01:29] The third relationship building moment is the interview where we support and celebrate their work. We hold them up. We help them become successful. We help them articulate their message. We help them look great and smart and special.
Lee Kantor: [00:01:43] And then, the last relationship building moment we have is when we do a post interview call where we show them how to get the most out of their interview, how to leverage it, how to share it, how to make money from it.
Lee Kantor: [00:01:57] So all of these stages, we’re providing value and continuously educating them about our service and how we might be able to help them down the road. We always serve them before we try to sell them anything. Everything is done with the intention for them to know us, for them to like us, and ultimately to trust us. They can see that we are on their side. They can see that we are trying to help them become successful.
Lee Kantor: [00:02:20] And if we do this well, enough of them are going to raise their hand and say, “You know what, I am going through this challenge and I think that you can help me solve the problem that I’m struggling with.” And that’s what makes our media platform different than all the others and what makes us special and it helps us serve our clients.
