BRX Pro Tip: Relationships Matter
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, it’s probably true in virtually any business but particularly with respect to the Business RadioX platform, relationships matter. Say more about that.
Lee Kantor: [00:00:16] Yeah. People kind of intuitively know relationships are important and connections are important in business, but our platform allows for us to build a lot of relationships quickly and really leverage the connections that we’ve made throughout the entire network. So, I would say that when you’re running a Business RadioX studio or your hosting a Business RadioX show, then those relationships and connections are really the most important asset in the business. And you really have to be mindful on how you manage and nurture them, so that they can grow in a manner that helps your business grow as a whole.
Lee Kantor: [00:00:54] So, some of the things you can be doing to manage those relationships and nurturing those connections are have regular touches. You connect with them regularly, make sure that you’re putting an effort in place every week to touch the people that matter most. And some ways that you can interact with them is, one of your favorite things, is ask them for a favor. Ask them to help you do something, or ask how you can help them do something. And then, make sure that you’re spending some time each week connecting the different people in your ecosystem with each other because most people have a difficult time kind of cross-pollinating between diverse industries. And you’re in a unique place that you’re able to do that pretty easily and pretty effectively.
Stone Payton: [00:01:40] And because it really is the relationship that matters, that’s the focus before, during and after the interview. It’s not just about the content of the interview. And that’s why we encourage people to stay focused on the real prize here, and it is building and cultivating the relationship.
