BRX Pro Tip: Remember the Real Value
Stone Payton: Welcome back to BRX Pro Tip. Lee Kantor and Stone Payton here with you. Lee, today the topic is, remember the real value. The value you’re actually delivering and it goes so far beyond simply broadcasting recording an episode.
Lee Kantor: Yeah. This came up in a recent office hours conversation we had. And it’s so easy to look at what we do as just that’s what we do, we’re recording an episode of a show. And that isn’t the value we provide. That might be something we do. That’s an activity we do. But that’s not the value. And it’s critical that your client understands that. Because, otherwise, they think all you are is just kind of a commodity that can be found in a lot of other places at a lot lower price.
Lee Kantor: So, you have to really make sure your client understands that we provide so much more things of value and that’s why we get paid more. Remember, they’re getting access to our personal contacts. They’re getting the authority and the credential of having a show on the Business RadioX network. We’re an accountability partner helping them achieve their goals. We’re a marketing networking consultant, a coach. We’re helping them create thought leadership. We’re distributing all this content on all the major platforms. We’re a sounding board in their business. We’re providing so much more coaching and consulting that they can’t really compare us to the media anymore. The value is so much more than just an ad, a show being produced. It’s greater than that. And you can’t let your client forget that.
Stone Payton: Well, the other thing that came up in that conversation, I think is, yeah, you may come in the studio every week or every month on a regular rhythm. We may be doing some in-studio stuff, some virtual stuff. But you have a radio show 24 hours a day, seven days a week, 365 days a year. That platform is part of who you are and what value you provide to the marketplace the entire time.
