BRX Pro Tip: Repurposing Your Podcast Interview
Stone Payton: And we are back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, there is so much inherent value in capturing a well-facilitated, authentic on-air exchange, then sharing that published interview, syndicating it to the major podcasting platforms. But there’s so much more that you can do with this content once you’ve captured it.
Lee Kantor: Yeah, if you’re not repurposing every one of your podcast interviews, you’re just leaving a ton of content on the table for no reason. This is so simple. It’s something everybody should be doing and no one does it enough. Any one podcast interview can be transformed into just months and months of social media content. It’s something that you should be really spending some time doing, especially if you’re doing any type of podcast guesting as part of your marketing strategy.
Lee Kantor: So, I think it’s important to look at every interview as a piece of content that you are going to methodically repurpose. You want to extend the value of that content and reach way beyond that original episode. One interview could be repurposed in different ways for months and months if you do this right. Not everyone consumes content the same way. By reworking your podcast interview into a blog post, a video, social media clip, into your newsletter, into LinkedIn articles, you’re going to be reaching new and different audiences.
Lee Kantor: You got to view each podcast interview just as the starting point. That is not the finished product. You’re going to unlock endless opportunities. Keep your content working for you over and over in different and new places, in creative ways, across every one of the platform your audience uses. Remember, barely anyone sees any one given post. Always err on the side of posting content more often in different ways and in different places.
