BRX Pro Tip: Everyone on Your Team Should be a Salesperson
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, so many of us in small and medium sized businesses have come to develop some skills in selling, and have come to accept that’s part of our role. But the truth is, everyone on your team should be a sales person.
Lee Kantor: [00:00:22] Right. Everybody on your team should be empowered to either actually sell something or tee up a sale to the appropriate person. Everybody on your team should know what that ideal prospect looks like. Everyone on your team should know at least the elevator pitch for your business. And everyone on your team should know what a good referral source looks like.
Lee Kantor: [00:00:47] It’s so important in today’s world that’s so competitive and it’s hard. So, you need as much help as possible. And the easiest place to find help are the people that are working with you. So, make sure that everybody on your team can either sell somebody something or actively introduce the appropriate person to you so you can sell something. Because nobody eats if there are no sales, so get as many people out there hunting for sales as you possibly can.