BRX Pro Tip: Search Engines Other Than Google
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we are so blessed in so many ways here at the Business RadioX network, one of which is we get a great deal of traffic. There’s so much in the way of search results from our guests, our hosts, but there are other search engines than Google.
Lee Kantor: [00:00:23] Yeah. I think it’s important – for anybody that’s doing any work on the Internet or using search engines to find things that they’re looking for to know some other resources other than Google. Obviously, Google is a great search engine and YouTube is, you know, a close second when it comes to the most popular search engines.
Lee Kantor: [00:00:40] But an underutilized search engine is also Reddit, and that’s R-E-D-D-I-T, .com. If you put a search term in Google in quotes and then you add the word Reddit, what you’ll get is a Reddit result. And Reddit is a place where more human beings go and argue about things. And it’s a great way to get kind of a human perspective. And obviously, you’re going to get whenever there are humans involved, there’s going to be some people that are going to be, you know, obnoxious and rude and things like that. So, it is kind of the Wild West when it comes to that. But you’re going to get more unfiltered opinions about things.
Lee Kantor: [00:01:15] So, it’s a great way to identify, like if you’re thinking of buying a new product, you put it in the name of that product in Reddit and you’re going to get a bunch of people arguing about the pros and cons of that, or a new restaurant, or a new expert you’re thinking about listening to or hiring. You’re going to get a real person’s opinion about all these things. And obviously, you don’t have to take their advice. But it’s interesting to hear a human being’s opinion rather than that website’s sales content.
Lee Kantor: [00:01:44] And, another search engine for young people that they’re relying on more than Google or YouTube right now is TikTok. So, a lot of young people are going to TikTok for information about what to buy or where to go and things like that. So, if you have a product or service that is geared to young people, then you better be showing up on TikTok.
Lee Kantor: [00:02:06] The bottom line to all of this is that people are looking for things in a lot of different places than they were even just a few years ago, so you have to adjust accordingly.
