BRX Pro Tip: Why You Should Serve Local Business Associations and Non-Profits
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you know, so many of our studio partners, including you and I, are very involved with business associations and nonprofits in our respective communities. I think I know why we’re doing it. A big part of it is it makes me really feel good. But, how would you articulate the the reason? I mean, why do this?
Lee Kantor: Yeah. I think it’s so important, especially in our business, where we’re trying to be the voice of business in the community. We’re the place to share the stories in the community. So in order for us to do our job and to fulfill our mission, we have to be kind of that hub for business in the community. And a great way to do that is to serve the local business associations and the local nonprofits. And again, in our case, we’re there to tell their stories. We want them to get the word out, to help them get the word out about the good work that they’re doing. That typically gets ignored by traditional media resources. So we want to be that safe place where those stories are told.
Lee Kantor: So it’s logical that we partner with them. It’s logical we share their stories. It’s logical we interview them. Now from a strategic standpoint, it’s good business. It’s good business to be that person in the community, because we are going to be known as one of the good guys. So there’s that good kind of corporate citizen halo that comes along with doing this kind of work. We’re going to be trusted by the leadership of all these associations. When we get involved with local business associations, we’re unlocking kind of these super powerful networking opportunities because we’re invited to all their get togethers.
Lee Kantor: They want us to appear there. They want us to interview their folks. They want us to be connected with their association. There’s something in it for them. And by walking the walk rather than talking the talk, these are groups that are important to the community and we are important to them. So that’s a great positioning place to be. So it puts us in front of the right people. It puts us positioned as the right kind of person within that group, and it connects us with other entrepreneurs, because a lot of the people that are on the boards of these groups are entrepreneurs.
Lee Kantor: It puts us in front of potential clients. It puts us in front of industry experts, and it opens the doors to lots of different partnerships and referral opportunities that you’d never be able to get on your own if you weren’t affiliated with Business RadioX. So the bottom line is, serving local associations and nonprofits isn’t just good corporate citizenship, it’s a smart business move to make the relationships. The visibility, the goodwill you build is going to pay dividends in your business for years and years and years.
