BRX Pro Tip: Become VP of Service and Connection
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you this afternoon, Lee, quite a bit of advice that we try to share in these Pro Tips, most of it not only applies to being a studio partner, or a Business RadioX certified correspondent, or ambassador, it typically will apply to anyone who’s trying to genuinely serve regardless of the type of business that they’re in. And one of your pieces of advice that I’ve always admired is appoint yourself, become the vice president of service and connection.
Lee Kantor: [00:00:36] Yeah. If you really want to grow your business, if you’re the vice president of service and connections, and that’s what you’re spending your time doing, if you spend your time serving others, connecting people who would benefit from knowing each other, you will become an indispensable member of your community who will be missed if you were to leave.
Lee Kantor: [00:00:59] Now, if every day, you’re doing that kind of work, you are no longer just another vendor selling a commodity that can be found elsewhere. People will want to buy what you’re selling from you because of all these other intangibles that you’re bringing to the table that they can’t get from anyone else. And that’s the secret to success. Be indispensable by bringing a lot more to the table than just whatever the client thinks they want from you. Deliver that, obviously, but do more, and you will have clients for life and you’re not going to have to work as hard to sell anybody anything. They’re going to want to do business with you.
