BRX Pro Tip: Serving One More Person
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we’ve been talking a lot lately about just serving one more person.
Lee Kantor: [00:00:13] Right. For our clients and for the people that we serve, getting 500 or 1,000 new clients really isn’t what their objective is. The bottom line is, selling one more person makes a difference. It moves the needle in their business. And there was a time when business’s goals were mass and selling to the masses. You would do that through some sort of mass media. And the bottom line for all of that, all that did was give us mediocre products for an average person that doesn’t really exist. It’s a different world today. And we’ve said this for years, that niches will bring you riches.
Lee Kantor: [00:00:51] If you can focus on delivering a measurable outcome to just a handful of perfect clients, then you can make an impact, you can make a difference, and you can grow your business. And if you can create something your clients can’t get from someone else, then you’re not going to have any competition anymore. So, I would say, forget about mass, forget about, you know, trying to reach the largest group of people as many times as possible. Just focus on connecting a human being to another human being and serving one more person. Then, you will see that your business will grow and you’re going to be a lot happier and a lot less stressed.
