BRX Pro Tip: Benefits of Serving Your Niche
Stone Payton: [00:00:00] Welcome to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about probably the most important set of pages from our Business RadioX Network playbook, the benefits of serving your niche.
Lee Kantor: [00:00:18] Yeah. I think that when you come into business relationship with the idea that you’re serving them rather than selling to them, that’s going to help you become successful. And I think that one of the benefits of working with Business RadioX is that we help our clients do just that and really serve their niche. Our model is built upon teaching them and showing them how to become the voice of business for whatever niche that they serve. And when they do that, that allows them to truly become an expert in that vertical that they’re serving. They accumulate over time all of this institutional knowledge that becomes deeper and deeper with every relationship that they build and each problem that they discuss with their clients.
Lee Kantor: [00:01:05] So, it’s just an amazing tool and resource. And when you allow your client to become the voice of business for that vertical and help them really do that, then in a short period of time they’re able to know and recommend who the real players are. And they can weed out the not so great players in their niche. They’re going to get to know the prospects better. They’re going to get to know all of the thought leaders. They’re going to get to know the association that they’re going to have really deep relationships with all of the key players inside their industry. And they’re going to be doing that by supporting and celebrating all of those same players.
Lee Kantor: [00:01:46] So, getting your prospect to understand that and really see how that’ll help them further separate themselves from all their competition is the key to their successful use of our platform. So, our business is really giving a gift to all of our clients to helping them become the hub of their ecosystem to really serve their entire ecosystem. It’s just an amazing platform and it’s rewarding work. And then, they get to differentiate themselves by becoming the voice of business for whatever niche that they serve.
