BRX Pro Tip: Adding a Set Up Fee to Your Offering
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s your perspective on adding a set up fee to your offering?
Lee Kantor: [00:00:11] I think that having some sort of a set up fee or any type of fee at the beginning of a relationship is the easiest way to add more revenue to your bottom line. I don’t know if calling it a set up fee is the best way to do that, but some version of a fee when you start a relationship, whether it’s calling it a set up fee, calling it a launch program, calling it a training certification. But some sort of an upfront fee for doing something at the beginning of a relationship, I think, is the easiest way for you to add revenue to your bottom line, because this is the honeymoon period. This is the time where people are already kind of bought into whatever it is that you’re providing.
Lee Kantor: [00:00:56] So, throwing in some money for something that begins the relationship makes sense. And there’s some upfront costs. Everybody understands that. And so, I think that by neglecting putting some sort of a setup fee or some sort of an initial fee into your offering, you’re leaving money on the table.
