BRX Pro Tip: Share Your Values More Frequently
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you this morning. Lee, let’s talk about values and, particularly, the discipline of sharing your values more frequently.
Lee Kantor: [00:00:14] Yeah. I think it’s critically important for the leaders of an organization to kind of keep reiterating what the values are, what they stand for, what they don’t stand for. Because people hear things at different times and people resonate with mission a lot more if they hear it from a lot of different people, in a lot of different ways, but all along the same lines of getting that overall messaging. So, if your team and/or your clients don’t know what you stand for, then you are not demonstrating and communicating your values enough.
Lee Kantor: [00:00:46] And people in the organization might think that everybody knows what we stand for, but they may not. And so, you got to just keep telling them that message and showing them that message. It’s great for it to appear. Like, if you’re in an office setting, you know, put them out loud and proud somewhere in the office. Mention them regularly when you have team meetings. Mention them regularly on the website.
Lee Kantor: [00:01:11] A simple test is to ask people what your company stands for. Just do a survey, do a poll, you might be surprised by the answers because a lot of people may not really understand what it is that you do or what you’re trying to accomplish. And if there is that kind of lack of clarity and a miscommunication at this level, then you’ve got a real problem.
Lee Kantor: [00:01:32] So, I am a big believer in just keep reiterating your values, explain why that’s important, and why you guys are getting up in the morning to do what you do. You’re doing a lot of hard work and it’s important for people to know what that is and the why behind it. So, you have to be able to connect your value and values with your organization. And delivering that promise that you’re making to your customers and your people is critically important. And if they don’t all know what you’re trying to accomplish, you have a problem. So, pull your folks and the answer might surprise you.
