BRX Pro Tip: Showcase Your Clients
Stone Payon: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, this tip, it’s easy for us to do, but I really think, you know, being in the business that we’re in, but I really think it applies to any business and it’s exercising this discipline of showcasing your clients.
Lee Kantor: [00:00:21] Yeah. I think it’s so important to invest some of your marketing dollars in showcasing your clients. And the reason I believe that is because it’s a lot easier to grow your business if you’re retaining your clients and getting referrals from your clients. And the great way to retain your clients and get more referrals from them is if you invest some of your marketing dollars in spotlighting them and showcasing them. That’s signaling to them that you really appreciate them, that you think that their work is important and that you’re holding them up and you’re giving them some of the love and appreciation that everybody kind of needs.
Lee Kantor: [00:01:00] So, be sure to invest some of your marketing dollars in telling their stories. Make a big deal about their business. Help them get the word out about the important work that they’re doing. If you do this relentlessly with every client, you’ll see them reciprocate and brag about you and your work. That’ll give you more referrals. That’ll keep them as clients longer.
Lee Kantor: [00:01:19] At Business RadioX, this is just built into our kind of the way that we do business every day. We’re constantly doing this and even – and we can do more of this by investing in them and doing press releases and doing more ads for their shows. Anything that we can be doing to help them get the word out about the work they’re doing is something we should be investing in.
