BRX Pro Tip: Signs of Maturity Transcript
Stone Payton: [00:00:02] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I’d like to talk a little bit about business maturity, signs of maturity and then, anything that we might be able to do to accelerate the maturity curve in a business.
Lee Kantor: [00:00:19] Sure. I think one of the big signs that your company is really growing and thriving is that you no longer are looking at everybody as a potential client. You are only looking for perfect fits. That is so important as you grow. You only want your ideal customer cloned. That’s it. Anybody else? “I think I’ll pass.” But when you’re starting out, you’ve got to take business from wherever you can get it, I get that. And that’s absolutely true.
Lee Kantor: [00:00:47] But the sooner that you can get down to “I am only going to work with perfect fits”, then your company will really grow. And at the beginning, it is tricky. So, like here in this studio, a perfect fit for us is a client has to have a sales transaction worth at least $10,000-a-year. If they don’t do deals worth $10,000, then it’s not going to work out. You know, we’ve gone to too many people through the years and we’re trying to make it fit and force it in there.
Lee Kantor: [00:01:16] And then, everybody gets frustrated. For us, we want one sale to pay for our whole activity for the year. And if it doesn’t do that, then it’s better that we just try to help them the best we can, but we can’t really serve them as a client. So, the more you can focus on exactly the right customer and select clients that really are aligned with what you believe on and what you can deliver, then you’re going to be happier, the client’s going to be happier, and life is gonna be a lot easier.