BRX Pro Tip: Simpler is Better
Stone Payton : [00:00:00] Welcome to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I know sometimes we can kind of get buried in our own perception of the value and the process of what we’re doing. But the truth of the matter is, I mean, in most cases, simpler really is better, isn’t it?
Lee Kantor: [00:00:20] Yeah, 100%. I think that we should be spending more and more of our time simplifying the language we use, simplifying the processes we have, simplifying the requests we ask of other people. Simpler always is more persuasive and effective than anything complicated.
Lee Kantor: [00:00:36] As humans in today’s world, we’re just bombarded with messaging and requests and people are always asking something of us. So, anything that is simpler and is clear and is uncomplicated, that makes it just more effective when it comes to persuasion and getting people to do the things you want them to do.
Lee Kantor: [00:00:57] So, really invest some time, if you can, to uncomplicate your marketing materials, simplify your operational processes, clarify any type of words or language that you’re using that isn’t as clear as it can be. Complicated rarely works as well as simple, and just focus on simplifying and you’ll see that that’s going to pay off in the long run.
