BRX Pro Tip: Ways to Up Your Social Proof Game
Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, you and I and our other studio partners, I guess we’re probably a little bit spoiled in this regard because it’s pretty easy to do if you have your own radio show, let alone multiple radio shows, but what are some ways to kind of up your social proof game?
Lee Kantor: Yeah. It’s important for your next client to see that you’ve helped people, and to have a list of people that like what you’re doing and that you’ve served. So, elevating your social proof is one of the most effective ways to kind of build that trust, to boost conversions, and to differentiate your brand.
Lee Kantor: So, here are some ways that you can strengthen your social proof across a variety of platforms. Number one, display genuine customer reviews and testimonials prominently on your website. You know, put reviews and people saying you’re good and you do great work everywhere. I mean, put it on your website, your product pages, your emails. Don’t be shy with that type of content and spread it around. If you can use their names, use their names, or if there’s photos of them, use photos. You know, I’ve seen some companies do video testimonials that just add kind of to that authenticity and relatability.
Lee Kantor: Number two, encourage your customers to share their experience on social media. If you can just build in sharing as part of what you’re delivering, that’s all the better. At Business RadioX, you know, we take a picture and we create content and we encourage our guests to share that stuff, and they do and they’ll say nice things about us when they do. So, feature photos, videos, stories on all your platforms to show real people love in your product.
Lee Kantor: To up your social media game, diversify your approach. Combine testimonials, influencer endorsements, user generated content, real time activity, any type of public recognition. Just combine, mix and match all that stuff. The more authentic and visible your proof is, the more you’ll build trust and drive growth across all of your platforms.
