BRX Pro Tip: Beef Up Your Social Proof
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this afternoon. Lee, I think one of the things that we can do that get some results fast is if we invest the time and energy to beef up our social proof.
Lee Kantor: [00:00:19] Right. In professional services, especially, having social proof is critical in the buying decision of your prospect. They’re checking you out. They want to know that whatever you’re selling is working for somebody. So, the more energy and more kind of proof you have to other people that what you do works and it helps people, the better.
Lee Kantor: [00:00:42] You can’t have too much social proof. You can’t have too many testimonials. You can’t have too many case studies and too many success stories. It’s impossible. The more you have, the better. So, because of that, it’s important to invest time every week, every month on getting more of these things. Find people that you’ve helped. Get them to, you know, write something about how you helped them, to record something about how you helped them, but something that proves to other people that what you do works.
Lee Kantor: [00:01:12] So, you cannot invest too much time, in my opinion, in this area, and it should be part of your weekly activities. Persuasive social proof lets your prospective client know what you can do, how you have successfully solved other people’s problems. And that, ultimately, lets them know that your service works and it’s a safe choice for them to make. Nobody wants to take any risk if they don’t have to. And this kind of alleviate some of their fear when it comes to a buying decision. So, more social proof, the better.
