BRX Pro Tip: Use Souvenirs to Elevate Customer Experience
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, there are a lot of little things that add up and actually sometimes become big things. One of those is using souvenirs to elevate the customer experience.
Lee Kantor: [00:00:18] Yeah. I think souvenirs or mementos are a great way to surprise and delight a prospect or a client or anybody affiliated with your service. At Business RadioX, we leverage souvenirs in a couple of ways. Some of them are obvious, some of them are a little less obvious.
Lee Kantor: [00:00:37] One of the simplest ways that we create a memento of the experience is we take photos in the studio. Our guests love to take pictures of themselves in front of the microphone that has our logo on it, with the headphones on, in the studio, with the other guests on the show. It’s something that they happily do, they gladly do. They take their picture. They share it on social media. They’re proud of it.
Lee Kantor: [00:01:02] And it’s something that helps us get our name out there and our brand out there. But it also helps them to show that they’re a business or a business person that’s doing something that is worthy of media attention. So, it’s a win-win situation. In a short period of time after every show, it becomes a photo session and there’s lots of photos being taken.
Lee Kantor: [00:01:24] Another thing that Business RadioX does that we’ve done almost since the inception of the company is that we give out coffee mugs with our logo on it as kind of a trophy for their appearance. You know, a lot of times we say, talk show guests get talk show mugs. And that’s something that we only offer guests of our shows. We don’t sell the mugs to the public. So, the only way to get a mug is to be a guest on one of our shows.
Lee Kantor: [00:01:53] And because of that, so many people, I’ve been into so many offices, where that mug is their favorite mug. That mug is proudly displayed on their desk. They love the mug. It’s meaningful to them. And it kind of locks in our brand as a trusted resource in their mind, something that they are proud of. And it’s a great conversation starter for themselves and for us. So, think about it. What souvenirs can you create for your clients to bond them to you and to help them remember you more fondly?
