BRX Pro Tip: Specialist or Generalist?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I really think winners in the professional services arena, anyway, for the most part, they’re specialists, not generalists. Would you agree?
Lee Kantor: [00:00:17] Yeah. I think that if you’re in professional services, the smartest thing you can do is kind of specialize and get deep knowledge within some sort of a niche. And if you can do that, then you can really separate yourself from others that do what you do or look like they do what you do. And having this deep knowledge gives you more information to understand all the nuances and all the opportunities that are out there, and you can better serve your clients. And then, it further differentiates you from the others that mostly tend to take a more general holistic approach when it comes to getting clients.
Lee Kantor: [00:00:55] So, I think that no matter what your role in professional services are, that you can go deep in one area and be the go-to expert, be the go-to thought leader, be the go-to place where you know more than most people do about this specialty. And that way, you’re going to be sought after. They’re going to come to you because they’re going to have this problem that only you can solve.
