BRX Pro Tip: 4 Things to Expect When Sponsoring a BRX Show
Stone Payton : And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s talk about some of the things that you can expect when you’re sponsoring a Business RadioX show.
Lee Kantor: Yeah, this is something that I get asked a lot and they’re asking about the deliverables. What are the things that you get when you sponsor a Business RadioX show? And the number one thing I tell them is you’re going to get an easier way to meet the sales prospects and the people that are most important to you. There is no easier way to meet the people that are important to you than having a Business RadioX show. So that’s number one.
Lee Kantor: The second thing is you’re going to have a social media content factory. We create so much social media content in terms of audio, in terms of digital text, in terms of content that can be repurposed in a variety of ways. They’re just going to be – you’re going to have more social media content than you know what to do with.
Lee Kantor: And number three, you’re going to have an easier way to nurture relationships with your existing clients and people you already know and people that are important to you in that way. So not only do you get to meet new people, you get to serve and help the people that you already know, so that’s a great deliverable as well.
Lee Kantor: And lastly, you have an easier way to generate thought leadership from the executives of the organizations that you work with. So, facilitating these kinds of roundtables and these informational sessions where they can share how smart they are and be the subject matter experts that they are. So you’re going to be able to do that as well.
Lee Kantor: So, those are four things you can expect that we deliver on when you sponsor a Business RadioX show.
Stone Payton : Well, I’ll tell you, Lee, my clients here out of the studio that I help run and operate, they tell me too, that they get this, I don’t know what you call like a community halo, I’ll call it. Like, they’re just the good guy in the community now because they are providing that platform for people in their ecosystem to share their story, promote their work. So they just have a new aura around them as other people are approaching them in a variety of environments, anything from any other traditional community work that they’re doing or networking that they’re doing.
Stone Payton : And as part of that, one of the things that they experienced that they often don’t before they sponsored a Business RadioX show is people coming to them. Yes, it provides you with an easy way to go to people, but once you get a little traction with the Business RadioX show that is focused on a specific niche and genuinely serving that ecosystem, it’s not very long before people start coming to you, “What do I have to do to get on the show?” “Hey, I had a great experience on your show. Is there any way that we could bring so and so on?” They get to be very generous and they can provide people with an opportunity to not only for them to come on but also their causes.
Stone Payton : Like, I can’t tell you how many people here have come on to talk about their business, and then they’ve reached out about a cause that’s important to them. And, you know, I’m able to say, yes, do that. And my clients are able to do the same thing. And then something just came up today with a client show, and it was – and this is often articulated in the studio is how much – you become kind of this hub, of course, as you well know, and you just get to know everybody in the community and certainly in your niche, but also, you know, further out than that and you get to be the guy that knows the guy.
Stone Payton : So, those are some of the things you can expect as well that, I don’t know, maybe I’m not always good about articulating to people what all they can expect. I have a tendency to focus on the green-dollar ROI because that’s easily easy to show use cases and data and all that. But, yeah, there’s a lot of cool things you can expect from sponsoring a business radio show.
