BRX Pro Tip: Spotlighting Your Customers or Members
Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, speak a little bit to this idea of spotlighting your customers or members and how it can impact your growth.
Lee Kantor: I think a lot of especially larger organizations, enterprise level companies that have lots of customers, I think a great strategy for them to grow is to just focus on spotlighting their customers and clients and members. I think that that can help them in so many different ways. If they spend some energy of just one at a time spotlighting, promoting, and just generally appreciating and telling the stories of each and every one of their customers, that’s going to accelerate their business growth.
Lee Kantor: Number one, they’re going to get a loyal customer. That person is never going to leave. If that business spotlighted them and helped them get one more client, that person can be super appreciative. And then, it’s showing to the world like, hey, our customers are really important to us. Look at us investing time, energy, and resources to help them get the word out.
Lee Kantor: So, when you highlight your customer successes, you celebrate their milestones, you share their stories across your platforms, you’re doing far more than just expressing gratitude. You’re creating powerful social proof that attracts new prospects and deepens loyalty among the existing client base. And they’re going to be raving fans where they’re going to help you find your next client. So, helping your client get one more client of their own is going to create that customer and raving fan for life.
Lee Kantor: So, when you spotlight them, promote them, and show genuine love to your customers or members, you’re transforming them into just another transactional client, into an advocate who is going to fuel your growth because they’re going to trust you, they’re going to be loyal to you, and they’re going to give you that word of mouth appreciation that you so desperately need to thrive in today’s competitive landscape. This approach not only accelerates business results, but it also builds a vibrant, engaged community that’s going to sustain long term success.
