BRX Pro Tip: Strengths Over Weaknesses
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, when it comes to incremental or even quantum improvement, your thinking is it’s better to focus on strengths over weaknesses, yeah?
Lee Kantor: [00:00:18] Yeah. I’m a big believer in maximizing your strengths rather than just focusing on maximizing your weaknesses and making your weaknesses go away. Now, I don’t think that you should ignore your weaknesses. I think you should invest some time in shoring up your weaknesses. But I find that you will be much more fulfilled and you’ll be much better served if you can make your strengths even stronger.
Lee Kantor: [00:00:43] I think that if you have some natural proclivities to a certain strength or whatever it is, whether it’s your curiosity, or whatever it is you’re thinking about when it comes to the value you’re providing for people, I think it’s better to become deeper, stronger about whatever that is, rather than try to shore up all of the weaknesses or perceived weaknesses you think that you have.
Lee Kantor: [00:01:09] So, what that means is become a true subject matter expert in whatever interests you and serves your clients. Because if you’re really interested and excited about this, you’re going to be inclined to go deeper into these areas because you already like it and you’re already curious about it. So, that makes you that much more valuable to the people who are interested in that as well.
Lee Kantor: [00:01:30] But if you have a weakness that is holding you back, you should definitely kind of shore it up. But I wouldn’t be spending an inordinate amount of time just focusing in on weakness, weakness, weakness. I would, you know, spend maybe 20 percent of your time or less than 20 percent of your time working on your weaknesses and 80 percent of your time making your strengths stronger, rather than 80 percent of the time trying to improve your weaknesses and 20 percent of the time trying to just keep your strengths going.
Lee Kantor: [00:02:01] So, invest time on your strengths, become the best at that, and that’s going to help you differentiate yourself from all the other service providers in the area that you serve.
