BRX Pro Tip: How to Build a Strong Business Network
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, how exactly to build a strong business network?
Lee Kantor: Yeah, this is one of the challenges that a lot of entrepreneurs face, especially if they’re new to business or they’re new to kind of having to create their own business development. Because a lot of folks that we deal with are coming from a corporate background where they didn’t really have to invest in building a strong business network outside of their own company that they work for.
Lee Kantor: So, when all of a sudden those folks are thrust into the open market, and then they have to then build a network of people in their community or in their industry’s community, they don’t know where to start. So, here’s some tips that can help them build that strong business network that they need in order to grow whatever their new venture is.
Lee Kantor: The first thing is it’s important to identify and connect with the local business leaders and organizations in your community. And that could be like your chambers of commerce or other business groups that are relevant to whatever your business is or the niche or industry that you’re in.
Lee Kantor: So, first, identify this is the place where these people that you want to meet are hanging out. And for a lot of folks, they got to kind of start at the bottom. They got to join as a member. And then, they got to kind of work their way up and find the groups and the initiatives that are happening inside those organizations and then join them, and then, eventually, take a leadership role. That’s the typical path that most people take.
Lee Kantor: So, they join the organization, they take some sort of an active role in the organization. You can’t just join these organizations, write a check, and then sit at home and wait for business to come in. That’s not how these organizations work. Just paying your member dues is not enough to get anything out of these organizations. If that’s your plan, you could forget about it. That’s just a waste of your time and money.
Lee Kantor: In order to benefit from any of these organizations, you have to volunteer, you have to participate, you have to become a valuable member of the group. If you’re not willing to do that, then don’t join the group. By doing this activity, by becoming and kind of leaning into that group, you’re going to build the relationships with the key players in your business community. They will see you as a valuable part of the ecosystem. They will see you as an important kind of constituent, because not only are you showing up, you’re actually doing the work that needs to be done to help grow the organization and help everybody in the community.
Lee Kantor: If you want a cheat code that accelerates all of this and doesn’t require you to invest years and years of your time slowly working your way up and earning the trust of an organization or a group like this, you can become part of the Business RadioX Studio partner community, because being a Business RadioX Studio partner allows you to kind of cut the line and accelerate your presence and authority within your local community. You can easily meet and build relationships with the business leaders who are most important to you.
Lee Kantor: If you kind of go at the work of the community building as part of the Business RadioX Studio partner community, you get to be that person that is meeting all these people, because what you’re doing is helping them promote all of the good work that they are doing, and that allows you access to all of these people who want to come on your shows to tell their stories.
Lee Kantor: So, that is a cheat code if you want to, you know, cut years out of your business network building, you can do it quickly or more quickly by being a studio partner with Business RadioX.
