BRX Pro Tip: Test Your Subject Line
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, here’s a good solid piece of tactical counsel, test your subject line.
Lee Kantor: [00:00:11] Yeah. If you’re doing any type of email marketing or any type of emailing, really, you really have to hone in on a good subject line because you don’t want your message to hit the spam folder if you can help it. And I use this tool. It’s a free tool that kind of gives you a ranking on how well your subject line is being perceived and if it’s going to be targeted in spam filters. And that website is omnisend.com/subject-line-tester, omnisend.com/subject-line-tester. And if you go to that website, it’ll have a place for you to just put your subject line in, and then it’ll tell you, it’ll say, “Hey, this was good,” or, “this has a good persuasive – you know, it’s persuasive,” or “this is too complicated. Here are some suggestions.” It’ll say this is using words that tend to be – we’ll put it in a spam folder. So, it’s really useful to at least kind of get an idea if you’re on the right track. I mean, obviously, you don’t have to take their advice exactly, but I would use it as at least a ballpark to say, “Okay, I’m in the right area here,” and then maybe you play around with some of their suggestions on how to add a word here or get rid of a word there that makes your subject line that much more powerful to help you get your open rate a little better and hopefully get more deals closed.
Lee Kantor: [00:01:44] So, that’s omnisend.com/subject-line-tester. If you go to that website, you will find it there. It’s a free tool and I highly recommend it.
