BRX Pro Tip: Success Story: Managed IT Services
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. For today’s topic for our Success Story series, Lee, let’s talk about managed IT services.
Lee Kantor: [00:00:14] Yeah. There was a managed IT services that was having the typical challenges of, you know, meeting new people that were important to them and really giving the love that they wanted to give to their existing clients. Another part of their challenge was that, because of the pandemic, they weren’t able to attend some of these in-person events and networking meetings that they used to go to where they, you know, kind of met people and networked with people and learned about new opportunities.
Lee Kantor: [00:00:45] So, by creating a show for them to spotlight existing clients, prospective clients, and really the whole ecosystem that they were serving, it enabled them to become that voice of business in that niche. And then, it gave them a tool to meet strangers in an elegant and non-salesy way. It gave them a way to create a mechanism that allowed them to kind of love on and support and celebrate the work of their existing clients. And to serve that whole ecosystem by spotlighting the power partners or referral partners and the associations that they were part of.
Lee Kantor: [00:01:23] It really separated them from all their competition. It showed them as an indispensable cog in the machine there. They created a ton of thought leadership content. They created a ton of social media engagement. It really kind of allowed them to differentiate themselves and position themselves as the premium go-to service provider in their space.
