BRX Pro Tip: Identify Super Fans Transcript
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, it is so much fun, too, but so important in a business like ours to identify your super fans. And then, what?
Lee Kantor: [00:00:14] Right. What do you do with them once you’ve identified them?
Stone Payton: [00:00:17] Yeah.
Lee Kantor: [00:00:17] I think first, when you have somebody that’s a super fan, this is especially important, the super fans strategy is for the people that love social media. If you have somebody in your kind of following or the people, your audience that enjoys your work, that’s liking your work, that is sharing your work, those are your super fans. Figure out ways to be nice to them and have them help you get more super fans. And that way you can move them into more of a strategic resource for you to help get more clients.
Lee Kantor: [00:00:50] So, if you can slowly put together a collection of one super fan, two super fans, three, five, six, now, when you have a handful of super fans, now, you can get them all together, put them in a room, go buy them lunch, go, “Hey, what do we have to do to grow this thing?” Now, you have a team of passionate people that like what you’re doing, that appreciate what you’re doing and now, you can get them all to work together and then, create more of them. And the more you have, eventually, that’s going to lead to more business. But you have to get them together, create ways to help them help you more and then, move them strategically in a way to help you get more clients, to help your clients get more business, and everybody grow the network and build the community.