BRX Pro Tip: Build Your Business with Super Fans
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, build your business with super fans.
Lee Kantor: [00:00:10] Right. There’s people in your network right now, clients, employees, vendors, who really, really resonate with your mission. They love being part of your community. They love your brand. And guess what? Those people will be the best fits for your business in the long run. And they typically are the ones that other people like themselves that are probably best fits for your brand as well. These people really get you. They’re rooting for you to succeed. And they want to come along for the ride.
Lee Kantor: [00:00:41] When you find those super fans, do whatever you have to do to keep them. Keep engaging them. These are the folks who want to build your business with and you want to build your business for. So, find them, nurture them, love on them, keep them engaged. Do whatever you have to do to keep them. Keep providing value for them. Invite their friends, their friends are usually a version of them. And then, just keep building out from those people.
Lee Kantor: [00:01:08] Those super fans are the genesis of the growth of your business. The more of them you have, the better chance of your business success, the more you can love on them, and help them solve the problems they are trying to solve, the better your chances for success. So, find the super fans, identify them, serve them, and grow with them.
