BRX Pro Tip: Studio Partner Systems Checklist
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s chat a little bit about some disciplines with regard to the Business RadioX Studio partner opportunity, and one that comes to mind for me is the systems checklist.
Lee Kantor: Yeah, I think it’s so important when people are kind of buying into a methodology like the Business RadioX methodology, one of the things they’re looking for is some sort of a operator systems checklist, a place they can go to know that they are doing the right activities in order to move the ball and deliver the service, the value, and making the money that they’re trying to make.
Lee Kantor: So, we have in our system kind of three main buckets that we recommend people focus their time and energy on. The first one is connecting with the right people. The second is serving those right people. And then, thirdly, obviously, is selling something to those right people.
Lee Kantor: So, number one, under connecting, the things that we ask them when we’re evaluating how well they’re doing or if they’re doing the right activities, one of the most important things about connecting is, are you meeting the right people? How many guests have you invited in the last, you know, 30 days, 60 days, 90 days? Who were they? Are they prospects? Are they clients? Are they referral partners? Are they community members? Are they influencers? When you’re doing those kind of connecting, are you connecting those people within the network together? How many people did you connect? Who were they? What was the result of the connection? Those are some of the connecting activities that people in our world should be doing on a regular basis.
Lee Kantor: And if things are slowing down, that’s the first place to look for the reason why things are slowing down. And it’s usually because you’re not inviting the right people onto your shows. You’re not doing enough of them. And that happens for a variety of reasons, one of which is that it just becomes so easy. You’re getting so many inbound guest offers that you’re just doing those instead of saying, “You know what? I got to curate this a little more. I got to make sure I’m getting more potential prospects on and less of just anybody who asked to be on.” So, the first system checklist place that we look for problems or opportunities are under connecting.
Lee Kantor: The second one is under serving and being of service to our community. And some of the questions we ask around that are, Are you making sure the right people who matter most to you are winning? So that means are your clients getting clients? Are your guests being able to leverage their guest appearance in a way that’s helping them close a sale or make more money? And some of the metrics we’re counting are, how many interviews did you do? Who were they with? What are you doing to help them?
Lee Kantor: When it comes to listeners or consulting or sharing thought leadership, are you coaching people up on how to get the most out of their interview? Are you having follow up calls with your guests to make sure that they are kind of sharing it and creating the engagement that will help them and help you? Are you serving everybody in the marketplace?
Lee Kantor: Sometimes you want to focus on prospects, but sometimes you want to focus in on referral partners or existing clients or other community members or influencers. Make sure that everybody is being accounted for. Any of the people important to you are being accounted for.
Lee Kantor: And then, finally, the last area where we make sure that they’re doing the work that needs to be done is in the area of selling. Are you having sales conversations? How many sales conversations did you schedule? How many did you have? Are you closing enough sales? How many good fit potential clients came through the door? How many people bought something? What problem did they solve by buying something? Why didn’t they buy something? What problem did they want to solve that maybe you could expand into?
Lee Kantor: So, asking questions of the people who bought and didn’t buy, understanding why they bought or didn’t buy is important and helps you hone your messaging to them, and making sure that you’re getting in front of the right people who are getting the most value out of the service.
Lee Kantor: So, those are part of the Business RadioX Studio partner systems checklist. Those are the areas we look at when we’re troubleshooting and helping people get the most out of this great business opportunity.
Stone Payton: Well, I’ve got to tell you, man, having that actual checklist is so important to me because the hole in my swing is the connecting, the first one that you mentioned. It is so easy. Once you get your studio up and running, you know, it’s weeks or just a couple of months and you can have people in your studio every day just by saying, yes. But you got to put some intentionality behind it and get the right mix of those people who meet the prospect profile, those who could be good referral partners, those who are centers of influence. And, yeah, cast a wide net and say yes to a variety of people. But you got to really think that through. So, for me personally anyway, having this checklist is really important.
