BRX Pro Tip: Take a Stand
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, there’s a lyric to a country song that says if you don’t stand for something, you’ll fall for anything. But there really is something to this business of taking a stand, isn’t there?
Lee Kantor: [00:00:18] Yeah. It’s so important to take a stand if you want to attract an audience of like-minded people to your community. At Business RadioX, we believe business is good. I mean, that is just a core value that is just kind of our true north. And we’re doing everything in our power to help business people succeed and get the word out about the work they’re doing. You know, we want to help these small to mid-sized business owners in our communities, and we do that by sharing their stories on our platform.
Lee Kantor: [00:00:46] So, every day, we’re looking at ways that we can help other people get the word out. And we want people to know that, at the heart of it, we believe business is good and that’s why we do this, that’s why we get up every single day to do this. And because of that, our studio partners become that indispensable leader in those communities. And we attract people who believe in what we believe. These people know the importance of service. They appreciate becoming the go-to connector in their market because that person knows everybody in the community and everybody knows them.
Lee Kantor: [00:01:23] We’re not for transactionally minded people who just want to get rich quick. We’re for people who have integrity that value relationships, and believe that serving first is the way to run a business, and make an impact, and do meaningful work. So, we’ve taken a stand and we are attracting people who believe what we believe, that business is good.
