BRX Pro Tip: When Trying Something New, Take Action ASAP
Stone Payton: And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, I mean, as business people, we have to be willing to try new things, but when we’re trying something new, I think it’s really important that we take action on that new course of activity as soon as possible.
Lee Kantor: Yeah. That’s critical because a lot of times people get caught in this spiral of having an idea, discussing the idea, you know, asking more people about the idea. They’re just kind of keeping the idea in their head, but they’re not really getting any market feedback if the idea is going to work or not.
Lee Kantor: I think it’s super important as soon as you have any idea, whatever the idea is, is get it into the hands of the marketplace and get some feedback. Then, you can start tweaking that idea based on what you learned. Then, you get more market feedback, then you tweak it some more. You should be tweaking and iterating over and over until you land on something that’s giving you a predictable result in the marketplace, not in your head. You’ve got to get things off of whiteboards and out of your own head into the marketplace.
Lee Kantor: Once you have that, then you have real data. Then, you can start scaling, but you never totally stop tweaking. You should always be learning. You should always be iterating. You should always be playing around the edges because you don’t – you want to kind of maximize the activity.
Lee Kantor: So, the way to start is to start. You have to take action. You have to put it out in the marketplace and learn something. Whether that means you have to ask somebody for business, you have to ask somebody for the sale. You have to be doing this kind of work in real life. Not in your head. Not on a whiteboard.
