BRX Pro Tip: The Value of Value
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let’s talk a little bit about the value of value.
Lee Kantor: [00:00:09] Yeah. If you’re a service provider, it’s so important to just kind of overdeliver results. You got to be providing 10X value for your clients that’s reliable and predictable. And if you can overdeliver these results, then you can charge more. Your clients are going to stay with you longer. And they’re going to tell other people about you and other people will find you.
Lee Kantor: [00:00:36] If you’re only delivering a little bit of value, that is going to be a lot harder because people are going to shop you. They’re going to be looking for a better solution. That means you got to be better at sales and marketing because you’re going to have to talk to a lot of people. And you got to do that in order to keep your pipeline full and keep that flowing.
Lee Kantor: [00:00:57] But if you provide 10X value, you don’t have to keep that pipeline as full because your work is going to be talked about and people are going to find you. And they’re going to want to get that same result you’re delivering.
Lee Kantor: [00:01:09] So, I find it’s much better to focus on providing overpromise and overdeliver. Keep that value bar super high. Your clients are going to be happy. They’re going to stay with you. And you’re going to be able to attract a lot more faster.
