BRX Pro Tip: 3 Reasons Guests Love to Appear on BRX Shows
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I think you’ve kind of whittled it down to three major reasons that guests really do love appearing on Business RadioX shows.
Lee Kantor: Yeah. This is – obviously, I interview a lot of people and I talk to a lot of our guests and a lot of guests like to come back and so it gives me the opportunity to ask them, why do they like coming back on our show so often? And these are some of the answers that I get most often.
Lee Kantor: Number one reason that I hear from our guests is that they really get a great interview that produces top-quality SEO-rich content. The content that was created during one of our interviews is very robust and useful for the client. They’re able to really share a lot of good information. Our ability to help them articulate their message is very appreciative and they really like to have all of that content, you know, that they can use in other places.
Lee Kantor: The second real reason is that they like it and this is something that’s evident pretty quickly. When we interview somebody and somebody Googles the name of that individual, it shows up near the top of the search engine ranking when someone else is searching for them or their company. Because we have such – our website is so highly trafficked. We have such a good domain authority and we’ve been doing it for so long. When a person is interviewed on our platform, that search result is usually front page, you know, first page, sometimes top two or three. I mean, I’ve seen it first, I’ve seen it five, the fifth, but it’s always near the top of a search when someone’s searching for that individual. And those people, the guests notice that, you know. The guests appreciated because they were Googling themselves and they say, “Oh, wow, that showed up here.”
Lee Kantor: That’s going to be good because when a prospect is looking for them, that piece of content is going to be there. That’s going to be third-party credibility for them. And I can’t tell you how many people have said, you know, I’ve gotten sales from people listening to the interview and then contacting me and buying whatever it is that they sell, whether it’s consulting, whether it’s a service or whatever. So that is really important for our guests to show up high in their rankings to get this quality piece of content to show up so high.
Lee Kantor: And then, last thing is that quality piece of content, that quality piece of content. We give it to them in audio form. A lot of us, I know we do in our studio, give it to them transcribed so they have the digital text so they can repurpose that on lots of different places. They can take chunks of it. Put it on a blog. They could take a chunk of it. Build an article around it. They can put it in their newsletter, their website. They can share it on social media. They can use the audio as a soundtrack for video. The content is so reproducible. It’s just amazing. And then, with a little creativity, the marketing team of the guest can really take one piece of content and stretch that out to create, you know, five, 10, 20 pieces of other content that they could be sprinkling out there throughout the year.
Lee Kantor: So, those are the three big reasons why guests love coming on Business RadioX shows.
