BRX Pro Tip: Can You Incorporate the Tom’s Model?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, as you well know, I am more than enamored with, I call it, the Toms model, but can we incorporate it in our own businesses?
Lee Kantor: [00:00:15] Yeah. For the people who don’t know, Toms is a shoe company that gives away a pair of shoes to the needy every time somebody purchases a pair of shoes for them. And that’s something that a lot of companies could really use a similar strategy in their business, because this helps the company differentiate themselves from other companies, and it makes the buyer of whatever it is they’re selling feel good about themselves for making the purchase. And it also virtue signals to other people who see them in those specific shoes that they’re a good person for helping other people.
Lee Kantor: [00:00:49] So, it’s one of those kind of multifaceted benefits for folks. And so, you should try to think about ways that you could be leveraging this same model in your business.
Lee Kantor: [00:01:00] I’ve been trying to think about it here at Business RadioX, if there’s a way that we could kind of leverage the same thing. Like maybe if somebody sponsors a show from us, that any show that they sponsor will also provide a show for a nonprofit that they care about, and maybe that they’ll feel good about themselves because they know they’re helping a nonprofit get the word out about the good work that they’re doing. And from a Business RadioX standpoint, maybe it makes our sponsorship towards them more sticky because they don’t want to put that sponsorship to that nonprofit at risk.
Lee Kantor: [00:01:36] So, it’s one of these things that, is there anything you could be doing in your business to reframe your offering that you can be helping somebody else at the same time in the same way that Toms does, and that way that you can create more and more opportunity to serve your community, grow your business, and help other people choose you.
